Most people open ChatGPT, type "write me a Facebook ad for my med spa," get something that sounds like a brochure, and quietly decide AI isn't there yet.
It's there. You just handed it nothing to work with.
An untrained model writes the average of everything ever written about your industry. Average is what your competitors already sound like. Trained properly, with your numbers, your customers' actual words, and a framework worth following, the same model will tear your offer apart and rebuild it better than most agencies would, in about twenty minutes.
Below are the three steps and two prompts we use ourselves. Copy them, run them, keep whatever they give you.
Step 1 · Train it first. This is the step everyone skips.
Ask a model to write an ad and it has to guess three things: what you sell, what good looks like, and how your customers speak. It guesses badly at all three, and it guesses toward the middle, because the middle is what it was trained on.
So before you ask it for anything, hand it those three things directly.
The facts of the business. What you sell, at what price, to whom, and what a customer is worth over a lifetime.
Left alone it will default to whatever is most common on the internet, which is bad marketing. Give it a real one and it thinks inside a structure instead of guessing.
Paste in real reviews, real objections, real messages. This single step changes output quality more than anything else you can do, because it stops writing like a marketer and starts writing like your buyer.
Do it in a new, dedicated chat. Not the one where you asked it about dinner. If your tool has projects or custom instructions, use those, and everything below stays loaded permanently.
The framework primer. This is the compressed version of what the best direct response operators actually teach. Paste it once, at the top of a fresh chat.
You are my direct response marketing strategist. Everything you write for me follows the principles below. Read them, confirm you have them, then wait. THE THREE NUMBERS THAT DECIDE EVERYTHING 1. CAC: what it costs to acquire a customer. 2. LTV: what a customer is worth over their entire relationship with me. 3. Payback period: how long before I get that acquisition money back. Healthy is roughly 3:1 LTV to CAC. At 1:1 I am losing. At 5:1 I am underspending and leaving market share to competitors. Cash flow, not return on ad spend, is what keeps a business alive. Whoever can afford to spend the most to acquire a customer wins the market, so raising LTV beats shaving cost per lead. THE FOUR LAYERS OF ANY MARKET Roughly 3% are ready to buy right now. 17% are gathering information. 20% know they have a problem but are not looking. 60% do not know they have a problem yet. Most businesses market only to the 3% and pay dearly for it. Good marketing speaks to the whole pyramid and lets the ready ones self-select. THE FIRST TRANSACTION IS NOT A SALE Cold traffic will not buy. It will trade contact details for something genuinely valuable. That free thing must solve one specific burning problem completely and be better than what competitors charge for. Value is the antidote to skepticism. THE VALUE EQUATION Perceived value rises with the dream outcome and the likelihood of achieving it. It falls with time delay and effort required. To make an offer stronger, raise the first two or lower the last two. Nothing else moves the needle. WHAT MAKES AN OFFER IRRESISTIBLE, ALL SEVEN PARTS 1. Rationale: why this offer can exist at all. Without a credible reason it reads as too good to be true. 2. Value build: stack the value against the everyday price before naming yours. 3. Price: lead aggressively. Make the money on the second and third sale. 4. Terms: people value today's money more than tomorrow's. Split the payment. 5. Premium: a bonus so good it would justify the price on its own. 6. Guarantee: tie it to performance and absorb the risk yourself. Not having one costs more in inflated acquisition cost than honoring one ever will. 7. Scarcity: real, never invented. State the actual constraint. EVERY MESSAGE MUST BE NEWIF New, Unique, Exciting, Easy, Predictable, Huge. If it is none of these it will be ignored. Polarizing beats agreeable. Vanilla copy pays a premium to reach anyone. THE NINE QUESTIONS EVERY SALES MESSAGE ANSWERS 1. Is this of personal interest to me? 2. Why should I pay attention right now? 3. Is this the exact specific solution I need? 4. What is new, unique, exciting, easy, predictable and huge about it? 5. What is the undeniable proof? Show, do not tell. 6. How does it actually work, mechanically? 7. What are other people saying about it? 8. What guarantee removes my risk? 9. What exactly do you want me to do next, step by step? RULE OF ONE One big idea per message. One reader. One promise. One action. Three ideas in one piece of copy means the reader remembers none of them. PROOF BEATS PROMISE Specific numbers beat adjectives every time. "18.32" persuades, "affordable" does not. Admitting a real weakness makes every other claim more believable. HOW YOU WRITE FOR ME - Use my customers' words, taken from what I give you. Never marketing language. - Short sentences. Concrete nouns. No hype words, no exclamation marks. - Never write "unlock", "elevate", "transform", "game changer", "in today's fast-paced world", or "we understand that". - If I give you a vague answer, tell me it was vague and ask again. - Be blunt. If something I am doing is weak, say so plainly and say why. Confirm you have this, then wait for my business details.
Fill this in once. Keep it in a note and reuse it forever.
MY BUSINESS What I sell: Who I sell it to: My prices: Roughly what a customer is worth to me over their lifetime: What makes me different, honestly: What I am genuinely bad at or will not do: MY NUMBERS (rough is fine, guess if you have to) Monthly ad spend or marketing spend: Leads or enquiries per month: How many of those become customers: Where I think people fall out of the process: MY CUSTOMERS' ACTUAL WORDS Paste 5 to 10 real reviews, messages, or things customers have said: Paste the 3 objections I hear most, in the words they use: WHAT I WANT My revenue target: What I want my working week to look like:
If you don't have reviews yet, go read your three closest competitors' reviews and paste those instead. Their customers are your customers.
Step 2 · The quick win
Run this in the same chat, right after the two blocks above. It's the fastest way to see whether the training worked, and it usually stings.
I am going to paste an ad, email, or landing page headline I am currently using. Score it out of 10 on each of the nine questions from the primer. Be harsh. Treat 6 as a bad score. Say why it lost the points, quoting my own words back to me. Then do three things, in this order: 1. Tell me the single lowest-scoring question and explain, in money, what that one weakness is costing me. 2. Rewrite it fixing ONLY that one thing, so I can see the difference in isolation. 3. Rewrite it fixing everything, and tell me the one big idea you built the new version on and why you chose it over the alternatives. Do not compliment me. Do not soften it. If it is weak, say so. Here it is: [PASTE YOUR AD HERE]
What good output looks like: it should quote your own words back at you, name a specific weakest link rather than listing everything, and hand you two rewrites that are visibly different from each other. If it gives you vague praise and a slightly polished version of what you already had, the training didn't take. Start a fresh chat and paste the primer again before anything else.
Step 3 · The full teardown
This is the one worth your afternoon. It runs an actual diagnostic on your business, one question at a time, then produces the analysis and the ad copy off your real answers instead of its own assumptions.
Set aside thirty minutes and answer honestly. Vague answers in, vague strategy out.
Act as my growth strategist, using the framework and the business details above. Before you give me anything at all, interview me. Ask ONE question at a time and wait for my answer before asking the next. Do not ask them in a batch. Do not give me any advice, analysis, or copy until the interview is complete. Interview me on, in this order: 1. What I actually sell and to whom, in plain language, no positioning. 2. My prices, and what a customer is genuinely worth to me over their lifetime. 3. How I get customers today and what each one costs me. 4. My booking rate, my show rate, and where I think people drop out. 5. Exactly what people say when they say no. 6. Exactly what my happiest customers say, in their own words. 7. What my competitors promise, and where I think they are wrong. 8. What I want my working week to look like in twelve months. If any answer is vague, tell me it was vague and ask it again before moving on. When the interview is finished, and only then, give me all of the following: A. THE NUMBERS My approximate LTV, CAC, LTV-to-CAC ratio and payback period from what I told you. Show the arithmetic. Then tell me which single number is my real constraint right now, and what it would take to move it. B. THE MARKET Split my buyers into the four layers. Tell me which layer my current marketing speaks to, which one I am ignoring, and what the ignored group is worth. C. THE OFFER Diagnose my current offer against all seven parts. Name the weakest part, then rebuild the whole offer with that part fixed. Give me the rebuilt offer in full. D. THE FRONT END Design one free, genuinely valuable thing I could make in a week that solves a single burning problem for the people who are not ready to buy yet. Give me the title, the outline, and the reason it will work for my specific market. E. THE ADS Write three complete ad concepts for cold traffic, each on a different angle: one built on proof, one built on naming the enemy, one built on a counterintuitive claim. For each, give me the hook, the full body copy, and the call to action. Use my customers' actual phrasing from my answers throughout. Then tell me which one you would run first and why. F. THE ONE THING If I could only do one thing in the next thirty days, what is it, and what specifically happens if I do not. Be blunt and be specific. Use my real numbers everywhere. No generic advice.
Two things that make this work much better. When the ads come back, reply with "now give me three more hooks for concept two, each on a different emotional angle, and tell me which one you would test first." And when something reads slightly off, tell it exactly which line and why in your own words. The second pass is almost always where the good version shows up.
What to do with what you get
The output from step three is a strong first draft written by something that has never met your customers and has never sat in your treatment room.
Read it, and every time a line makes you wince, say so and explain why. That correction is the most valuable thing you can give it, and after two or three rounds it will start sounding like you rather than like a model doing an impression of a marketer.
Then run the best version back through the step two prompt and score it. If it can't beat the ad you're already running on all nine questions, it isn't ready.
Everything above is genuinely the whole first half. Build it and you'll be ahead of most practices in your market. What follows is the rest of it.
The rest of it
$30. Refund if it's useless. Keep the prompts either way.
Two prompts and a primer will get you better marketing than most businesses in your industry are running right now. That is not a teaser, it's the truth, and if you never buy anything from us we'd still rather you had it.
But there's a large gap between a model that writes good ads when you ask carefully, and one that quietly runs a working part of your business every day without being asked.
Closing that gap took us a year, thousands of real conversations, and a lot of builds that didn't work. It's written down.
The full over-the-shoulder build. Screen shared, real account, start to finish. Nothing edited out and nothing skipped because it got fiddly. You watch the whole thing get made.
Every prompt, copy and paste. Not examples. The actual library we use, for lead response, objection handling, booking, rebooking, no-show recovery, review requests, reactivation and ad production. Paste them in, swap your details, run them.
How to get dramatically better answers. The specific moves that separate people who get real work out of these tools from people who get paragraphs: how to feed context so it stays sharp across a long session, when to start over instead of pushing through, how to make it show its reasoning so you can catch a bad assumption before it writes ten pages on top of it, and how to get five genuine alternatives instead of the same idea reworded five times.
How to make it stop sounding like AI. There are about a dozen tells, and once you know them you can't unhear them. We give you the ban list, the rhythm rules, and the voice-training method that gets it writing the way you actually talk, using your own past messages as the source.
How to turn it into an actual business consultant. Trained properly and given the right context, it will run a weekly review of your numbers, argue with your decisions, catch the thing you're avoiding, and pressure test a plan before you spend money on it. This is the part almost nobody has set up, and it's the part that changes how you run the place.
Advanced: building reusable skills. How to package a repeatable job so it runs the same way every time without being re-explained, and it stops being a chat and starts being a process. This is the biggest leap in the whole kit and it's the least understood thing in the space right now.
Which model to use for what, honestly. The real strengths and real weaknesses of the major ones for long-form writing, for reasoning through a decision, for speed, for handling documents, for building things that run on their own. What each one is genuinely better at, where each one will let you down, and which are worth paying for at your size. No affiliate links, no favorites.
Every update, free. This field moves monthly. When we change how we build it, you get the new version.
$30.
We install this for practices at agency prices, and that's where we make our money. Handing you a copy of how it's done costs us close to nothing, and in our experience the owners who build it themselves and then outgrow it turn into the best clients we ever get. So we would genuinely rather you have it.
Guarantee: go through it, and if you don't walk away with something you can use in your first week, reply to the receipt and we'll refund it. Keep the prompts.