An offer ladder
Entry Botox offers, mid-tier filler packages, then premium procedures with financing, so a first visit had somewhere to lead.
Case study · Body sculpting and aesthetics · Illinois
How an Illinois med spa booked $337,842 in service sales in 15 weeks on $14,279 in Meta ads
January 1 to April 15, 2025. Body sculpting, laser lipo, lasers and facial aesthetics.
Jan 1 to Apr 15, 2025
Service sales, after discounts$337,842
Meta ad spend, same dates$14,279
Meta leads728
Cost per lead$19.61
Service sales to ad spend
23.7x
$337,842
service sales, after discounts
$14,279
Meta ad spend, same dates
728
Meta leads at $19.61 each
23.7x
service sales to ad spend
Where they started
Strong treatments and happy clients, but growth had stalled. Ads ran in bursts, intro offers had no follow-up behind them, and past clients were never brought back for the next treatment.
What we built
Instant follow-up
Automated text and email the moment a lead came in, plus reactivation for leads that had gone quiet.
Retention and upsell
Botox recall reminders, a VIP membership and cross-sells into body sculpting and premium services.
Proof in public
Regular social posts, video testimonials and reviews, which made the ads easier to believe.
The campaigns that drove the leads
24 campaigns ran in the window. Four did most of the work.
| Campaign | Leads | Cost per lead |
|---|---|---|
| Botox | 285 | $22.65 |
| Body sculpting and lipo enzymes | 214 | $14.47 |
| EMsculpt and laser lipo | 86 | $16.36 |
| Sculpting and weight loss | 49 | $17.54 |
| All 24 campaigns | 728 | $19.61 |
Where the sales came from
Selected lines from the sales ledger, after discounts. The ledger has more lines than the screenshot shows.
| Service | Count | Sales |
|---|---|---|
| Emsculpting | 89 | $61,650 |
| Laser lipo | 96 | $34,900 |
| Facelift | 4 | $11,649 |
| Coolsculpting | 2 | $6,000 |
| All services | $337,842 |
The proof
Unedited screenshots, same dates on both. Client and account names blurred.
How to read these numbers
Sales are the practice's total service sales from its own ledger for these dates, after discounts. They include clients who didn't come from ads, so 23.7x is total service sales divided by Meta spend, not sales traced to a single ad.
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